Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
Bringing traditional and creative ideas how to grow those KPIs.
A/B testing those ideas.
Analyzing the data and users’ feedback.
Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
Driving traffic to your website, landing pages, social media, apps…
Understanding conversion rate optimization (CRO) principles and hacksand being able to apply CRO hacks to any businesses.
Working on a lean startup process.
Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral
Revenue)
Prioritizing growth channels.
Optimizing channels in order to always improve the performance of ones business.
Scaling and Automating the growth processes.
Knowledgeable about referral marketing and being able to create viral growth.
Requirements
A Love of all things Crypto
Proven track record of rapid consumer recruitment/acquisiton
Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience (Note: being a people's person should be part of the growth hacker's capabilities but is also part of the the anatomy of an entrepreneur.
Willing to learn.
Having a startup mindset. If you're not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
A/B Testing and Data Analytics experience
Editing and copywriting skills
Not being scared of pivoting
Knowledge about both inbound and outbound marketing
Programming knowledge: even if it’s not compulsory, it is recommended.
Being performance and results-oriented
Being curious and creative
Being relentless in pursuit of growth
Having experience with growth hackings tools such as Optimizely for A/B Testing, active campaign for email marketing, HubSpot /pipedrive for CRM, sales and marketing purposes, Zapier to automate workflows...