Marketing Operations Specialist

Role Overview

• Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
• Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives.
• Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams.
• Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads).
• Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics.
• Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting.
• Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement.
• Keep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team.
• Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns.
• Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot.
• Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas
• Keep all the lead and account automated email outreach and marketing automation well documented.
• Continuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking.
• Stay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 2-4 years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and CRM platforms.
• Demonstrated experience in analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking.
• Familiarity with A/B testing methods and tools to improve campaign performance.
• Proficiency in using CRM and marketing automation platforms, specifically Salesforce and Pardot.
• Strong analytical skills to assess campaign performance, with the ability to create dashboards and reports in Salesforce.
• Experience with Google Analytics, marketing automation workflows, and UTM tracking setup.
• Ability to manage multiple projects simultaneously, with attention to detail and deadlines.

Your Competencies

Technical:

• Proficiency in Salesforce reports and dashboards for marketing analytics.
• Experience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio
• Knowledge of HTML/CSS for email template editing and troubleshooting.
• Experience with cross-platform attribution modeling and marketing ROI analysis.
• Experience using API is a plus
• Proficiency in database management and SQL.
• Ability to learn and adapt to new technologies quickly.
• Attention to detail and accuracy.
• Ability to work independently and as part of a team

Behavioral:

• Teamwork and Collaboration
• Quality and Results focused
• Learning Agility
• Creativity and innovation
• Service Excellence
• Agility and Adaptability
• Communication
• Planning and Organizing
• Problem Solving.

Tech Stack

• SQL
• Tableau