Coordinate SEO efforts for clients, including onsite and offsite optimization
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Develop and implement link building campaigns
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communicate to team and management on project development, timelines, and results
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across major search channels to improve rankings

Prior experience in SEO (5+ years)
Bachelor's Degree preferred
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
Ability to create easy-to-read reports relaying complex data sets
Comfortable with data, must possess an analytical mindset
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management, and time management skills

SEO Specialist

Key skills