About this role

Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc)
Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline
Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers
Manage our marketing budget, including in-house and agency spend
Deployment of marketing automation technologies to support lead gen
Partner with individuals and teams across the company to assist in building and running campaigns
Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)

At least 4-6 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, affiliates)
Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools
Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams
An excellent communicator; experience with media / PR is a plus

Digital Marketing Lead

Key skills