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Digital Marketing Lead at Novo | JobVerse
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Digital Marketing Lead
Novo
Remote
Website
LinkedIn
Digital Marketing Lead
New York, United States of America
Full Time
1 hour ago
Visa Sponsor
Apply Now
Key skills
SQL
Leadership
About this role
Role Overview
Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc)
Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline
Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers
Manage our marketing budget, including in-house and agency spend
Deployment of marketing automation technologies to support lead gen
Partner with individuals and teams across the company to assist in building and running campaigns
Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)
Requirements
At least 4-6 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, affiliates)
Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools
Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams
An excellent communicator; experience with media / PR is a plus
Tech Stack
SQL
Benefits
Employees can work remotely
Apply Now
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