Support the development of the GPC offering, including packages of SEO audits, pre-sales materials, category assessments and the rollout of content hubs.
Research, plan and build out content strategies for GPC clients in Asia;
Communicate SEO insights and expertise to clients;
Build out decks to support strategic search optimisation consulting;
Create, update, and summarise monthly SEO reports;
Support all SEO activity;
Manage a team of SEO Specialists and validate (QA) freelancer outputs to meet highest standards;
Review multiple language work
especially around keyword discovery;
Create content briefs at scale for projects and content hubs;
Review articles created for SEO quality assurance;
Recommend relevant content optimisations for best impact;
Perform competitors’ analysis, site audits and site analysis (part of the analysis include excel work and presentations)
Supporting Head of SEO APAC on new-business requirements and larger projects in Asia
When required, manage time and quality of freelancers and junior members of staff
Liaise with project management team to improve processes and resource management.

Formal education min Bachelor Degree (any major)
Have minimum 7 years’ solid experience in SEO technical and content skills
Advanced SEO skillset and strategies
Analytical and data-driven thinking
Fast learner & like to challenge new things
Have Passion on SEO & any new things related to Google & organic traffic channel
In-depth experience with website analytics tools (e.g, Google Analytics, GSC, Ahrefs, moz, etc)
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest google update, its feature and best practices in SEO
Excellent presentation skill

SEO Team Lead

Key skills