Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates.
Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals.
Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.
Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.
Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads.
Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.
Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.
Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies.
Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

2+ years of experience in planning and executing B2B email marketing campaigns
Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space
A track record of organizing and executing virtual events or community initiatives
Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms
A natural communicator with a talent for establishing and nurturing professional partnerships
Ability to work effectively with cross-functional teams and adapt to a fast-paced environment
A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.

Growth Strategist

Key skills