Create engaging, brand-aligned copy for email campaigns, SMS messages, social media posts, and ads
Work with different AI platforms to write and edit copy
Write attention-grabbing headlines, subject lines, and calls-to-action that drive opens, clicks, and conversions
Adapt messaging across platforms, understanding the nuances of each channel (email vs. TikTok vs. Instagram, paid vs. organic, etc.)
Develop content that taps into trending topics, formats, and sounds on social platforms
Support UGC (user-generated content) strategy by crafting prompts and guidelines for creators
Translate technical product features into compelling benefits-focused messaging
Collaborate with designers and strategists to ensure copy and visuals work harmoniously
Contribute to A/B testing strategies to optimize message performance
Research industry trends and competitor messaging to identify opportunities

Strong portfolio demonstrating copywriting skills across digital channels
Understanding of direct response copywriting principles
Familiarity with current social media trends, particularly on TikTok and Instagram
Ability and desire to collaborate with AI
Experience writing for email marketing campaigns preferred
Knowledge of e-commerce and digital marketing metrics
Excellent time management and ability to work on multiple projects simultaneously
Strong communication skills and receptiveness to feedback

Digital Marketing Copywriter, Contract

Key skills