Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
Perform regular account audits to identify opportunities for optimization and cost savings.
Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
Monitor day-to-day campaign activity, budgets, and client deliverables.
Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms.
3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month)
Client-facing experience in an agency environment.
Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams.
Proficient in Microsoft Office Suite & Google Drive.
Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization).
Experience with key PPC tools like Google Ads, Google Analytics, Microsoft Ads, Amazon Ads, Google Tag Manager , Google Merchant Center, Shopping Feed Optimization , and bid management platforms.
Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations.
Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc.
Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses.
Familiarity with paid search attribution models, conversion tracking, and analytics.
Analytical mindset with the ability to draw actionable insights from campaign data.
Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.

100% Work from home agency
Health/Vision/Dental Coverage – PPO or HSA plans available
Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
Flexible work hours
Employee Wellness Program, including a free FitBit and fitness challenges
Paid Parental Leave (Maternity & Paternity)
Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
Yearly Office Improvement Credit
Merit-based promotions (we promote from within; you will move up and grow here!)

Senior PPC Analyst

Key skills