Senior SEO Specialist

Role Overview

• Audit partner websites using a suite of SEO tools.
• Write Point of View (POV) documentation to convey information about SEO issues to our partners.
• Identify opportunities for SEO tasks that would provide the most benefit to our partners and prospects.
• Prioritize opportunities by difficulty, cost, and impact to a website’s success.
• Communicate this to internal and external stakeholders, including whether a budget increase is warranted.
• Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives.
• Manage day-to-day campaign activity and client deliverables.
• Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations.
• Educate clients on SEO best practices.
• Develop new SEO strategies that support online marketing efforts.
• Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting.
• Perform quality assurance on SEO deliverables completed by SEO technicians.
• Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance.
• Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes.
• Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen.
• Be a self-starter, unafraid to challenge the status quo.

Requirements

• 5+ years of experience in SEO, executing organic search campaigns. (required)
• Client-facing experience at an agency. (required)
• Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization, including the C-Suite, marketing team, finance, and IT teams.
• Proficient in Microsoft Office Suite & Google Drive.
• Microsoft Excel/Google Sheets Expert.
• Ability to identify and recommend solutions to technical SEO issues, including but not limited to page elements, CMS, information architecture, URL structure, and server-related issues.
• Strong experience with industry-standard tools such as Ahrefs, Moz, Majestic, SEMRush, Google Search Console, Google Analytics, Screaming Frog, BrightLocal, and plenty more.
• Ability to manage and prioritize many projects and deadlines concurrently while also managing internal and external expectations.
• Have a firm understanding of how marketing channel strategies work together, including paid search, social media, and email marketing.
• Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and eCommerce websites.
• Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin, Pigeon, Fred, RankBrain, BERT, etc.)
• Exceptional analytics, project management, and organizational skills.
• Fundamental understanding of HTML, CSS, and JavaScript.

Benefits

• Health/Vision/Dental Coverage – PPO or HSA plans available
• Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
• Flexible work hours
• Employee Wellness Program, including a free FitBit and fitness challenges
• $50,000 in life insurance paid by Searchbloom
• Paid Parental Leave (Maternity & Paternity)
• Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
• Office Improvement Credit
• Merit-based promotions (we promote from within; you will move up and grow here!)