Senior Graphic Designer

Role Overview

• Create designs that convert and are strategically aligned with project objectives.
• Visual Identity Development: Lead the creation of complete visual identities for digital products, marketing campaigns and launches, ensuring consistency, impact and conversion.
• Creation of Digital Marketing Materials: Design strategic graphic assets for paid ads, social media, email and other formats, aligning design and copy to maximize performance.
• Landing Page Design: Create landing page layouts in Figma with a focus on aesthetics, usability and conversion, and collaborate with developers to ensure faithful implementation of the design.
• Prototyping and Validation: Develop interactive prototypes to test and validate design concepts, gather user feedback and optimize the experience.
• Leadership and Project Management: Supervise other designers, ensure deadlines and maintain quality of deliverables while managing multiple projects simultaneously.
• Research and Trends: Explore new visual references, analyze competitors and propose innovations to keep the company at the forefront of digital marketing design.
• Cross-disciplinary Collaboration: Work closely with developers, product managers and the marketing team to ensure efficient integration between design and strategy.
• Responsive Design and Accessibility: Ensure layouts and graphic assets are responsive and accessible, providing a consistent experience across devices and screen sizes.

Requirements

• Strong portfolio: Present a solid portfolio demonstrating experience in digital marketing design, visual identity, advertising campaigns and digital interfaces.
• Education and specializations: A degree in Graphic Design, Advertising, Visual Communication or related fields is a plus, as are certifications or continuing education courses.
• Advanced English: Ability to understand and apply international references and collaborate with foreign teams or clients is a plus.
• Expertise in digital marketing: Deep knowledge of launch methods, conversion funnels and visual strategies that maximize campaign performance.
• Design tools proficiency: Proficiency in Adobe Creative Suite (Photoshop and Illustrator) and Figma for creating visual identities, advertising assets and landing page layouts.
• Strong design fundamentals: Solid understanding of typography, color theory, layout and composition, applying principles that enhance aesthetics and project functionality.
• Responsive design: Ability to develop layouts and graphic assets that adapt seamlessly to different devices and screen sizes.
• Communication and collaboration: Excellent written and verbal communication skills to present concepts, justify design decisions and work collaboratively with other teams.
• Nice-to-haves: Skills in Spline, Blender, After Effects, Framer and HTML/CSS are highly valued.
• Experience creating images with Artificial Intelligence using tools such as Midjourney, Stable Diffusion, Krea, Freepik or other generative AI solutions to enhance visual projects.