Own the direct line between customers and Product Management. Combine ongoing discovery with RevOps and Finance buyers and structured primary research (win/loss, surveys, segmentation) to understand how customers actually use our platform, where positioning misses, and what gaps exist in our product narrative. Synthesize patterns into structured feedback you bring upstream to Product, influencing what gets built and why.
Develop and maintain messaging that reflects what customers actually care about, not what we assume they should. Pressure-test claims against competitive positioning and customer feedback in real time.
Translate learnings from the competitive landscape into strategic insights for Product, Sales, and Customer Success.
Partner with the GTM team to activate positioning in market, from sales narratives through product launches. You ensure launches reflect the positioning and customer feedback you have shaped, and you partner with GTM on enablement rather than owning it.
Serve as the internal evangelist for the voice of the customer, and an expert on CaptivateIQ and the category to our prospects and customers.
Work across Product, Sales, CS, and RevOps to align on priorities and ensure a consistent story from product ideation through launch and beyond.

7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy
Experience with more technical products and comfort sitting with technical teams and customers alike. You can understand an architecture, ask the right questions, and find the customer problem in it
Track record of influencing product decisions. You can show work where customer feedback you gathered changed what shipped
Experiencing using AI tools and have points of view on positioning AI products
Exceptional storytelling and communication skills. You can distill complex concepts into clear, compelling messaging
A structured, evidence-driven approach to research and measurement. You can design win/loss or buyer research, read the data honestly, and iterate on what you learn
Comfortable operating with significant autonomy in an environment where GTM infrastructure is still being built, not inherited
Deep understanding of competitive intelligence and how to use it to differentiate and win deals

Senior Product Marketing Manager

Key skills