Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently
Lead brainstorms, build creative decks, and present ideas internally and to clients
Identify, vet, and brief influencers and creators aligned with client goals and brand tone
Set up recurring media days to capture content with creators or customers to produce compelling ad creative

3+ years experience in a creative role focused on social or performance marketing
Proven track record of collaborating with influencers/creators and developing UGC-style ads
Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
Experience shipping a high volume of assets weekly—without sacrificing originality or quality
Strong analytical skills—you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
Experience in real money gaming, social casino, or other regulated industries is strongly preferred
Strong communication and collaboration skills
Excellent creative instincts and visual storytelling chops
Data-aware, not data-paralyzed—you understand how creative performance influences strategy

Senior Strategist, Performance Marketing

Key skills