Data Analyst – Marketing Analytics, iGaming
Portugal
Full Time
3 hours ago
No Sponsorship
Key skills
PythonSQLTableauBIPower BIA/B TestingCommunication
About this role
Role Overview
- Evaluate marketing and branding ROI across media-buying channels
- Analyze customer behavior, payment patterns, and retention to enhance segmentation
- Automate reporting and build dashboards for metrics like LTV, ARPU, retention, and conversion
- Collaborate with marketing teams to support strategic decisions
- Monitor data quality and help automate analytical workflows
Requirements
- 2+ years of experience as a Data Analyst in iGaming, digital marketing or fintech
- Proficiency in SQL; experience with Python is a plus
- Background in statistics, predictive modeling, and BI
- Hands-on experience with Tableau, Power BI, or similar tools
- Understanding of key business metrics: GGR, NGR, RTP, LTV, ARPU, etc.
- Familiarity with A/B testing methodologies
- Strong communication skills for presenting data insights to non-technical audiences
Tech Stack
- Python
- SQL
- Tableau