Lead complete redesign of our advisor recruitment experience to be more experiential, brand-centric, and memorable
creating evangelism that drives word-of-mouth referrals
Create comprehensive bill of materials for recruiters including messaging frameworks, pitch decks, competitive battle cards, case studies, and email templates
Provide deep competitive analysis and positioning for key advisor segments (Independent and Wirehouse advisors) to help our team win in the market
Develop consistent, scalable advisor experience that brings Farther's Intelligent Wealth Management Platform to life for prospects
Support training initiatives and provide tools that help our recruitment team effectively communicate Farther's value proposition
Build and scale sales enablement processes, workflows, and success metrics that can grow with our expanding advisor base

8+ years of product marketing experience with at least 4 years specializing in B2B sales enablement
Demonstrable track record working directly with sales teams and building strong collaborative relationships
Proven ability to create comprehensive sales enablement assets including playbooks, battle cards, pitch decks, one-pagers, and case studies
Experience developing and scaling sales enablement programs from the ground up with established processes and metrics
Strong background in go-to-market strategies with specific focus on sales readiness components for product launches
Proven experience in B2B technology or SaaS environment working with strategic sales teams

Director, Product Marketing – Sales Enablement

Key skills