Develop and implement Amazon sales and marketing strategies
Manage Amazon Seller Central and FBA programs
Create, optimize, and maintain product listings
Plan, execute, and monitor Amazon Advertising campaigns
Identify opportunities for expansion into additional Amazon marketplaces
Monitor key performance indicators and provide actionable insights
Conduct competitive analysis to ensure BCLL products are positioned as category leaders
Collaborate with marketing, content, and design teams
Maintain and share regular performance reports with leadership
Work with product management to ensure accurate product data
Partner with digital marketing to integrate Amazon campaigns with broader initiatives
Coordinate with customer service to address marketplace inquiries

Bachelor’s degree in marketing, business, or related field, or equivalent experience
3+ years of experience managing Amazon Seller Central accounts
Proven track record of executing successful Amazon Advertising campaigns
Strong understanding of SEO/SEM for Amazon
Proficiency in data analysis and reporting using Amazon reports, Google Analytics
Experience with inventory forecasting and FBA operations
Excellent communication and collaboration skills
Familiarity with sports or e-commerce seasonal sales cycles

Marketing Specialist

Key skills