Senior Marketing Manager – Government/B2G/Public Sector

Role Overview

• Provide strategic insights, data-backed recommendations, and guidance to clients
• Develop deep expertise in client products, solutions, and public sector audience segments
• Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities
• Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education
• Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices
• Facilitate brainstorming sessions and coach client teams on impactful campaign execution
• Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives
• Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics
• Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives
• Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media
• Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns
• Ensure that all content reviewed or created adheres to client brand and is free from errors
• Analyze campaign performance and measure ROI
• Deliver quarterly results summaries to highlight achievements and identify growth opportunities
• Develop and maintain complete, accurate project briefs and ensure alignment during kickoff meetings
• Build trusted advisor relationships with clients, aligning B2G insight and marketing strategies with their KPIs and business goals
• Attend onsite visits and in-person meetings to foster strong client relationships
• When requested, participate as a trainer in client-facing workshops and trainings
• Collaborate closely with the GBR team across internal and external projects to provide marketing expertise and ensure project success
• Deliver clear project briefs to support marketing activities and ensure timely, high-quality execution

Requirements

• Bachelor’s degree or equivalent work experience
• 10+ years of experience in technology marketing products or services to organizations of varying sizes
• At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success
• Experience in field marketing, channel marketing, or campaign development
• Ability to work independently and collaboratively in a fast-paced environment
• Strong leadership, strategic thinking, problem-solving, and communication skills
• Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini)
• Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus

Benefits

• Remote work setup with a distraction-free, dedicated home office, including desk and stable high-speed internet
• Employer-provided equipment: laptop, hub, video camera, keyboard, mouse, and dual monitors
• Some overnight, in-person travel to client sites to build and sustain client relationships is required