Key skills
DNSJavaScriptPHPWordPressAnalyticsHTML5CSS3REST APIGitGitHubVersion ControlShopifyCloudflareFastlyCachingPerformance OptimizationSalesforceCRMLeadershipFigmaAdobe XDCollaboration
About this role
Role Overview
- Build, update, and maintain responsive websites across Webflow, Shopify, WordPress, and Squarespace.
- Customize templates, layouts, and styling using HTML5, CSS3, and JavaScript.
- Manage and optimize plugins, themes, and page speed for WordPress and other CMS platforms.
- Support e-commerce development and customization using Shopify’s Liquid framework.
- Develop marketing and landing pages for campaigns, events, and lead capture.
- Conduct cross-browser testing and quality assurance for all site builds and updates.
- Implement front-end code enhancements for performance and interactivity.
- Manage basic PHP edits for WordPress or related systems.
- Configure and maintain JSON/REST API integrations and automation workflows.
- Manage version control using Git/GitHub for change tracking and team collaboration.
- Apply SEO best practices including metadata, schema markup, accessibility (WCAG), and site performance tuning.
- Create mockups, prototypes, and page layouts using Figma, Canva Pro, or Adobe XD.
- Ensure cohesive branding, accessibility, and responsive design across all pages.
- Collaborate with leadership to refine design hierarchy, typography, and user flow for optimal engagement.
- Optimize content and imagery for performance and conversion.
- Manage domain registration, DNS configuration, and hosting environments (primarily GoDaddy).
- Configure DNS records (A, CNAME, MX, TXT, SRV) and troubleshoot propagation or routing issues.
- Set up and validate SPF, DKIM, and DMARC records for secure email authentication.
- Manage SSL certificates, HTTPS redirects, and security protocols through Cloudflare or Let’s Encrypt.
- Perform migrations, backups, and restoration of websites using FTP/SFTP or cPanel.
- Diagnose and resolve hosting, SSL, or DNS-related errors with precision and documentation.
- Maintain site health through plugin updates, vulnerability checks, and CMS hardening.
- Configure caching and CDNs (Cloudflare, Fastly) for optimal load speeds.
- Manage backup schedules, storage integrity, and restoration procedures.
- Regularly test and monitor site uptime, performance, and security.
- Ensure compliance with data security, accessibility, and privacy standards.
- Implement and manage Google Analytics 4, Google Tag Manager, and Search Console.
- Connect and maintain integrations with CRM tools (HubSpot, Salesforce, Pipedrive).
- Integrate email marketing and automation platforms (Mailchimp, Klaviyo, ConvertKit, Zapier, Make).
- Embed and track lead forms, popups, and automation triggers across websites.
- Ensure accurate event tracking, funnel analytics, and conversion reporting.
- Maintain clear project documentation, version control notes, and technical logs.
- Communicate proactively regarding project status, technical issues, and deadlines.
- Collaborate cross-functionally with leadership, marketing, and data teams.
- Demonstrate independent problem-solving, accountability, and attention to detail.
- Manage multiple concurrent projects with accuracy, adaptability, and follow-through.
Requirements
- Proficiency in Webflow, Shopify, WordPress, and Squarespace.
- Skilled in HTML5, CSS3, JavaScript, responsive design, and basic PHP.
- Experience managing DNS, domains, SSL, and email authentication (SPF/DKIM/DMARC).
- Familiar with cPanel, FTP/SFTP, Cloudflare, and site migration processes.
- Strong understanding of SEO fundamentals and site performance optimization.
- Ability to design within Figma or Canva and implement responsive UX/UI layouts.
- Proficient with Google Analytics, Tag Manager, and Zapier automations.
Tech Stack
- DNS
- JavaScript
- PHP
- WordPress