Senior Marketing Coordinator

Role Overview

• First month: build the review generation system and email automation.
• Review Generation
• Design and build a review request system across DTC and Amazon
• Ensure eligible orders receive review requests; track and iterate on results
• Email Marketing
• Own Klaviyo — campaigns, automated flows, segmentation, A/B testing
• Build lifecycle sequences (welcome, post-purchase, win-back, VIP)
• Report on open rates, CTR, and revenue impact weekly
• Listings, SEO & Conversion
• Optimize product listings and copy across Shopify, Amazon, and Nordstrom
• Improve keyword ranking and organic visibility on Amazon and Nordstrom
• Drive organic traffic to Shopify through Google SEO
• Identify and fix conversion barriers on the DTC storefront
• Marketing Operations
• Manage the master marketing calendar across DTC, retail, and email
• Coordinate campaign assets, approvals, and on-time execution
• Pull weekly performance reports; partner with Finance/Ops on launches

Requirements

• 5–8 years of experience in marketing, e-commerce, or digital campaigns — with progressive ownership of metrics and systems
• Hands-on Shopify and Klaviyo experience (or similar email platform)
• Strong copywriter — email, product descriptions, review messaging, brand voice
• Search optimization — Google SEO, Amazon keywords, marketplace visibility
• Analytical — reads data, draws conclusions, acts on them
• Multi-channel — familiar with 2+ of Shopify, Amazon, or retail e-commerce
• Excellent English writing; experience working remotely
• Must have prior graveyard-shift experience overlapping with U.S. CST
• Experience in lifestyle, retail, or fashion brands preferred.

Benefits

• Performance bonuses tied to KPIs
• Paid PTO
• Health insurance subsidy
• Maternity leave
• Remote Setup