Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness.
Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content.
Owning Plaid’s editorial calendar across Plaid’s owned channels.
Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
Partnering across marketing to align content with launches, campaigns, and demand generation goals.
Building processes that streamline creation, increase output, and ensure cross-channel alignment.
Managing and mentoring a lean content team and agencies.
Measuring content performance and sharing insights.

15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
8+ years of experience in building and managing high-performing content teams.
Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
Strong analytical skills and ability to use data to assess content performance and drive program strategy.
Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different.

Comprehensive benefit plan, including medical, dental, vision, and 401(k). Additional compensation in the form(s) of equity and/or commission are dependent on the position offered.

Content Lead

Key skills