User research & discovery: Plan and run interviews, task analysis, surveys; synthesize insights into personas, and opportunity maps.
Information architecture: Define navigation, taxonomy, and content hierarchy; design flows for key journeys and edge cases.
Interaction design: Create wireframes, user flows, and prototypes (low→high fidelity); specify component behaviors and micro-interactions.
Visual & motion design: Establish visual hierarchy, layout, typography, iconography, motion principles; ensure consistency and craft.
Design systems: Build and maintain reusable components, tokens, and patterns; partner with engineering for implementation parity.
Accessibility: Design and review for WCAG compliance (contrast, focus, semantics, ARIA), keyboard/voice support, captions/alt text.
Usability testing: Plan and run tests, A/Bs, heuristic reviews; translate findings into iterations.
Content design: Write and structure UI copy, error messages, empty states, and onboarding.
Dev collaboration: Provide specs, states, and assets; participate in sprint ceremonies, QA design.
AI experience strategy: Identify where AI adds value (assist, automate, augment); prioritize use cases and define the “role” of the AI.

4–6+ years designing end-to-end web product experiences with shipped work.
Strong interaction + visual craft: flows, wireframes, prototypes, component specs, accessibility (WCAG 2.2).
User research hands-on: plan/run interviews and usability tests; turn findings into decisions.
Design systems: contribute components/tokens, work with engineers to achieve parity in code.
Content design basics: clear microcopy, states, error messages, and empty/loading patterns.
Collaboration: agile rituals, developer handoff, QA of UX details; excellent written/spoken communication.
Tools: Figma (auto-layout, variants), FigJam/Miro, prototyping (Figma prototypes), Jira.
AI UX literacy: knows when to assist/automate/augment; can design for ambiguity, partial confidence, and recovery.
Great presentation skills and comfortable justification for the design decisions you made.
Leading simultaneous projects with fast turnarounds.
Familiarity and comfort in working with engineers
willingness to learn the technical constraints of implementing certain design principles.
Last but not the least, take pride in the work and have a positive attitude.

UX/UI Designer

Key skills