PR & Comms Associate Consultant

Role Overview

• Assisting in developing and implementing PR strategies aligned with clients' goals and objectives.
• Conducting research and analysis to gather insights into client industries, target audiences, and competitors.
• Supporting the execution of PR plans, including media outreach, events, content creation, and social media activities.
• Cultivating and maintaining relationships with journalists, editors, bloggers, and influencers.
• Assisting in crafting compelling media pitches, press releases, and other communication materials.
• Coordinating media interviews and managing media inquiries to ensure positive coverage for clients.
• Creating engaging and persuasive content for various channels, including press releases, blog posts, and social media.
• Collaborating with the creative team to develop multimedia content, such as videos and infographics.
• Ensuring consistent messaging and brand voice across all communication materials.
• Assisting in developing and implementing digital PR strategies to enhance online presence.
• Managing social media accounts, including content creation, scheduling, and community engagement.
• Monitoring social media trends and industry conversations, identifying opportunities for engagement.
• Monitoring and tracking media coverage, providing regular reports and analysis to clients.
• Measuring the impact and effectiveness of PR campaigns using relevant metrics and tools.
• Identifying areas for improvement and making recommendations based on data-driven insights.
• Collaborating with internal teams, such as account management and creative, to deliver integrated PR campaigns.
• Supporting the Lead PR and Comms Consultant in project coordination and management.
• Contributing to brainstorming sessions and providing creative ideas and insights.

Requirements

• Minimum of 3 -5 years of experience in public relations, communications, or related fields
• Experience in an agency or consultancy environment is highly desirable
• Experience in high-level copywriting and editing.
• Good understanding of PR principles, tactics, and industry trends.
• Excellent writing and editing skills, with the ability to create compelling content for different platforms.
• Knowledge of media relations practices, including media pitching, relationship building, and press release writing.
• Familiarity with digital PR strategies, social media platforms, and community management.
• Strong research and analytical skills to gather insights and support PR strategies.
• Proficiency in using PR tools and software, such as media databases and social media management platforms.
• Familiarity with social media platforms and digital channels (Twitter, Facebook, Tik Tok, Instagram, etc.)
• Attention to detail and ability to manage multiple projects and deadlines; result driven; Strong interpersonal and communication skills, with the ability to work effectively in a team.

Benefits

• Competitive pay
• Flexible and customisable working
• Premium group life insurance
• Premium Healthcare Insurance
• Performance-based bonus