Develop media buying strategies aligned with business goals and target audiences.
Conduct audience research, competitor analysis, and trend monitoring to inform campaign plans.
Build media plans with clear projections, budgets, and KPIs.
Set up, manage, and optimize campaigns across platforms (e.g., Meta, Google, TikTok, LinkedIn, Programmatic DSPs).
Continuously A/B test creatives, audiences, placements, and bidding strategies.
Monitor performance daily and adjust tactics to improve ROI, ROAS, CPL, and CPA.
Track and analyze campaign data to identify insights and growth opportunities.
Prepare weekly and monthly performance reports with actionable recommendations.
Maintain and monitor budgets to ensure efficient spend pacing.
Work closely with the marketing, creative, and content teams to align on goals and creative requirements.
Provide data-backed feedback to improve ad copy, visuals, and landing pages.
Present results and optimization plans to internal stakeholders or clients as needed.

Proven experience as a Media Buyer or Digital Paid Ads Specialist (agency or in-house).
Hands-on experience with Meta Ads Manager and Google Ads (other platforms a strong plus).
Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or similar reporting platforms.
Deep understanding of tracking, attribution, pixels, conversion APIs, and custom events.
Excellent communication skills and strong attention to detail.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Experience with programmatic platforms (DV360, The Trade Desk).
Background in e-commerce, lead generation, or performance marketing.
Knowledge of CRO, funnel building, or marketing automation tools.

Media Buyer

Key skills