Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows
Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts
Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams
Drive positioning strategy based on differentiated value and right to win
Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments
Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers
Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials
Launch new innovations to market
Advise product roadmap in close partnership with product management and product strategy teams
Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME
Analyze the market and key competitors to articulate differentiators
Work with the PR and AR teams to brief media and analysts
Drive win/loss program for DAM to understand why we win or lose

10+ years of product marketing experience (can include product management experience)
5+ years experience in the DAM or AI space preferred (or related)
Must have experience with SaaS
Experience with multiple business buyer personas, including technical buyers
A great presenter and speaker internally and at external events
Proven creativity and messaging skills
Highly analytical, data driven approach
Comfortable with both high-level strategy and hands-on work

Director Product Marketing – Assets

Key skills