About this role

Use customer focus and analytics expertise to identify breakpoints in digital experiences and enhance conversions.
Support projects to deliver new digital features via personalised communications.
Own acquisition, engagement, and adoption journeys across various platforms.
Drive end-to-end delivery of key digital experiences, including targeted messaging and A/B experimentation.
Deliver reporting and deep-dive analysis of key metrics.
Identify and lead key strategic initiatives.

A clear customer focus with proven digital and stakeholder management experience.
Strong analytical skills—Adobe Analytics highly regarded, or similar tools used to extract insights from digital data.
Hands-on experience with conversion optimisation platforms (Adobe Target, Experience Manager, Audience Manager).
Exceptional communication, influencing and negotiation skills.
Proven ability to identify new business opportunities and deliver strategies end-to-end.
A passion for delivering exceptional digital customer experiences.
Curiosity for the latest digital capabilities, SEO, website and channel optimisation, and industry trends.

Digital Journey Optimisation Manager, Integrated Channels

Key skills