Architect & Build: Design, launch, and scale highly structured Google Ads campaigns across Search, Display, YouTube, and Discovery.
Tracking & Data Integrity: Own tracking implementation using GA4 and Google Tag Manager (GTM) to ensure clean, accurate data before any budget is deployed.
Account Auditing & Recovery: Audit underperforming accounts, identify funnel leaks, attribution issues, and structural inefficiencies, and implement turnaround strategies.
Strategic Optimization: Continuously test bid strategies, keywords, ad copy, audiences, and landing pages to improve ROAS and CPA.
Cross-Functional Collaboration: Work closely with SEO, Web Development, and CRM teams to ensure post-click conversion optimization and full-funnel alignment.
Performance Leadership: Proactively surface insights, risks, and opportunities, this role requires initiative, not direction.

8+ years of hands-on Google Ads experience, managing significant budgets for lead generation clients.
Advanced expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM) (non-negotiable).
Proven track record of improving ROAS and/or lowering CPA in competitive environments.
Strong understanding of digital marketing “plumbing” (tracking, conversions, pixels, attribution).
Excellent communication skills with the ability to clearly explain complex data and strategies.
Nice-to-Have Qualifications
Experience working with CRM platforms (e.g., GoHighLevel, HubSpot, Salesforce).
Familiarity with landing page optimization and CRO principles.
Experience supporting or collaborating with SEO and web development teams.
Exposure to YouTube Ads and upper-funnel strategies for lead generation.

Competitive monthly compensation of $3,000 USD, based on experience and seniority.
100% remote role for LATAM-based professionals.
Results-oriented work environment, no time tracking, no clock-ins; you own your schedule and your outcomes.
High autonomy and trust: freedom to manage your time while being fully accountable for performance.
Opportunity to work with a senior, elite-level team on high-impact, high-budget Google Ads accounts.
Long-term growth opportunity with a fast-scaling digital growth firm in aggressive expansion mode.

Senior Google Ads Strategist

Key skills