Develop and lead the organic content strategy (reels, series, storytelling, etc.);
Create narratives that build authority and an emotional connection with the audience;
Turn real case studies into aspirational and inspiring stories;
Plan and optimize the editorial calendar with a focus on growth and engagement;
Measure results and continuously adjust to scale reach and impact;
Use AI and digital tools as allies for creativity and productivity;
Ensure consistency of brand voice and positioning across all channels.

Solid experience as a Social Media specialist or Content Strategist;
Strong command of storytelling, copywriting, and building digital authority;
Proven experience in driving organic growth for brands;
Ability to analyze metrics and optimize content performance;
Portfolio with cases of engagement, virality, or conversion;
Familiarity with generative AI (ChatGPT, Claude, etc.) and creative tools (CapCut, Canva, Figma);
Experience in the education, healthcare, or aesthetics sectors is a plus;
Intermediate English.

Mid-level Social Media Content Strategist

Key skills