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Growth & Digital Marketing Specialist, Fluent Japanese Speaker at CXG | JobVerse
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Growth & Digital Marketing Specialist, Fluent Japanese Speaker
CXG
Remote
Website
LinkedIn
Growth & Digital Marketing Specialist, Fluent Japanese Speaker
Vietnam
Full Time
4 hours ago
No Visa Sponsorship
Apply Now
Key skills
AI
Salesforce
CRM
Communication
Collaboration
About this role
Role Overview
Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
Build and manage university, travel, and auto community programs to source qualified Evaluators.
Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
Own the acquisition funnel from first touch to qualified Evaluator.
Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
Build and maintain clear, simple processes so the funnel can be scaled.
Define, track, and report on core acquisition KPIs
Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
Build repeatable playbooks and documentation so Japan can scale beyond a single operator.
Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
Write clear, concise marketing and recruiting materials in English and Japanese.
Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.
Requirements
Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus).
3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
Native-level Japanese and strong business English (written and spoken).
Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
Experience with influencer/social media campaigns
Strong analytical skills; comfortable with funnel metrics and campaign reporting.
Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
Apply Now
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