Growth & Digital Marketing Specialist, Fluent Japanese Speaker

Role Overview

• Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
• Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
• Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
• Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
• Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
• Build and manage university, travel, and auto community programs to source qualified Evaluators.
• Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
• Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
• Own the acquisition funnel from first touch to qualified Evaluator.
• Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
• Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
• Build and maintain clear, simple processes so the funnel can be scaled.
• Define, track, and report on core acquisition KPIs
• Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
• Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
• Build repeatable playbooks and documentation so Japan can scale beyond a single operator.
• Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
• Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
• Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
• Write clear, concise marketing and recruiting materials in English and Japanese.
• Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus).
• 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
• Native-level Japanese and strong business English (written and spoken).
• Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
• Experience with influencer/social media campaigns
• Strong analytical skills; comfortable with funnel metrics and campaign reporting.
• Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).