analyze digital marketing performance across multiple channels
conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness
maintain data visualization dashboards and reports that track key metrics and KPIs
work closely with marketing, product, and engineering teams to implement tracking and attribution mechanisms
manage key marketing platforms to ensure data integrity and process efficiency

5+ years of B2B experience in marketing analytics, marketing operations, or a related performance marketing role
strong analytical skills with the ability to distill complex data into actionable insights
proficient in SQL and experienced in tools like Excel, Google Sheets, Tableau, or other BI/reporting platforms
proven track record of using data to drive significant improvements in marketing performance
excellent communication and storytelling skills

Senior Analyst, Marketing Analytics, Insights

Key skills