Key skills
Strategic PlanningCommunicationPresentation Skills
About this role
Role Overview
- Own paid media strategy and execution across Meta, TikTok, AppLovin, and emerging platforms.
- Manage and optimize large monthly budgets ($150k–$250k+ per brand).
- Lead offer testing, funnel strategy, creative testing frameworks, and scaling systems.
- Forecast performance, build growth plans, and guide budget allocation.
- Work closely with the creative team to develop winning angles, hooks, and testing roadmaps.
- Analyze performance deeply (ROAS, MER, LTV, CAC, contribution margin).
- Prepare and present clear performance reports and strategic insights to clients.
- Act as the main point of contact for clients, leading calls and performance reviews.
- Build and improve internal systems for experimentation, scaling, and knowledge sharing.
Requirements
- 5+ years of experience in Growth Marketing / Paid Media for DTC or e-commerce brands.
- Proven experience managing $150k–$250k+/month per brand in ad spend.
- Deep expertise in Meta Ads, TikTok Ads, AppLovin (and similar platforms).
- Strong background in offer testing, creative strategy, and full-funnel optimization.
- Experience working in an agency or multi-brand environment.
- Highly analytical with strong forecasting and strategic planning skills.
- Excellent communication and presentation skills (native-level English).
- Comfortable being fully client-facing and leading strategic conversations.
- Able to work autonomously and build systems, not just execute tasks.
Benefits
- Base salary flexible for top talent + performance bonuses.
- Fully remote, contractor role.
- Work with high-growth global DTC brands.
- Direct impact on scaling large ad accounts.
- Long-term growth opportunity in a senior strategic seat.
- Compensation up to USD 3K/month