Own end-to-end growth and acquisition strategy across all paid and organic channels
Lead teams responsible for performance marketing, experimentation, optimization, and scaling
Manage and optimize a $50M+ annual marketing investment
Drive accountable growth with a focus on ROI, CAC, LTV, and payback periods
Build scalable growth operating models, measurement frameworks, and executional excellence
Define growth strategy across paid search, paid social, display, mobile and app marketing, affiliates, influencers, SEO, and organic channels
Identify and scale efficient growth levers while continuously testing new channels
Balance near-term performance with long-term growth and brand health
Lead, mentor, and scale a high-performing growth marketing organization
Set clear goals, operating rhythms, and accountability across teams
Build strong cross-functional partnerships with Product, Analytics, Finance, and Business Units
Own planning, allocation, and optimization of marketing spend
Establish performance targets and guardrails including CAC, ROI, LTV, and payback
Ensure rigorous experimentation and data-driven decision-making
Partner with analytics on performance reporting, attribution, and funnel visibility
Continuously improve experimentation and optimization frameworks
Scale acquisition programs responsibly while maintaining efficiency
Lead expansion into new markets and regions as the business grows

12+ years of experience in growth, performance, or acquisition marketing
Proven track record scaling D2C acquisition across paid and organic channels
Experience managing large marketing budgets
Demonstrated success delivering efficient growth with strong ROI and CAC discipline
Hands-on leadership experience building and scaling high-performing teams
Strong analytical mindset with the ability to translate data into action.

VP, Growth Marketing

Key skills