Lead, Content Strategist

Role Overview

• own the content strategy and content management for Celebritycruises.com
• focus on Adobe Experience Manager (AEM) data management, ship deployment, and Go-To-Market campaigns
• collaborate with a team of content professionals, partners with UX, design, development, analytics, SEO/AEO, and cruise product teams
• ensure the guest journey is clear, cohesive, and on-brand across itineraries, ships, and experiences
• provide oversight and work closely with the authoring team and ensure all new efforts are properly tested before going live
• work closely with product and creative teams to create and update content for Destinations, Ships, Activities, Dining Venues, FAQs, and Ports.
• lead content strategy for Celebritycruises.com across itineraries, ships, and experiences, ensuring a consistent brand voice and guest-centric messaging
• own content data management in Adobe Experience Manager (AEM)
• govern content data quality in AEM
• manage ship deployment content calendar
• oversee UAT, QA, and testing content-related tools and processes
• collaborate with UX, design, and development teams to optimize content layouts
• monitor Web Analytics, business performance, and customer satisfaction
• plan and conduct content experiments and A/B tests
• partner with analytics and SEO/AEO teams to understand guest needs and optimize content for search and users
• drive end-to-end content creation for campaigns and site initiatives
• manage publishing workflows in AEM
• conduct regular content inventories and audits
• support personalization and AI-enabled enhancements to the guest journey
• communicate strategy and progress to stakeholders and leadership

Requirements

• Bachelor's degree in Marketing, Business, Journalism, English major, or similar
• 6+ years of professional experience with web content strategy.
• In-depth knowledge managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications.
• 3+ years of experience working within a content management system.
• Ability to devise holistic content marketing strategic plans and ability to execute at a strategic and tactical level.
• Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
• Flexibility to changing priorities and being able to work on several projects simultaneously.
• Exceptional verbal, written and presentation communication skills and the ability to inspire others.
• Highly self-motivated, thrive in a fast-paced collaborative environment, and work well within a team.

Tech Stack

• AEM
• Go

Benefits

• competitive compensation and benefits package
• excellent career development opportunities