Lead end-to-end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
Build and deliver performance reports and insights for leaders and cross-functional partners.
Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
Ensure flawless campaign launches, including tracking, budget setup, and reporting.
Partner with Analytics to evaluate performance and translate results into actionable next steps.
Manage billing reconciliation and ensure timely partner payments.
Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.

Bachelor’s degree required.
4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
Experience in in-house growth marketing or agency roles supporting entertainment clients.
Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad-serving platforms (e.g., DCM).
Deep knowledge of OTT/CTV advertising, including streaming and native placements.
Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
Advanced skills in Excel, PowerPoint, and Google Workspace.
Top-notch communication skills and comfort presenting in a matrixed organization.
Fluency in English and Spanish.
Experience working on global teams and navigating regional nuances.

Manager – Campaign Planning, OTT

Key skills