Lead Tech Personalization Product Manager – Adobe Experience Platform

Role Overview

• Lead and manage the delivery of AEP personalization capabilities—including Real-Time CDP, Journey Optimizer, Offer Library, Target—within the enterprise personalization ecosystem.
• Define and evolve the product vision, strategy, and roadmap for AEP-enabled personalization across channels.
• Prioritize use cases and capabilities based on business value, customer insights, and data-driven decision-making.
• Translate business needs into clear user stories, acceptance criteria, and prioritized backlogs for engineering teams.
• Partner with cross-functional teams to ensure AEP integrations are scalable, reliable, and aligned to business goals.
• Manage cross-team dependencies, ensuring clarity on ownership, deliverables, and timelines.
• Drive MVP-based, iterative delivery to accelerate time-to-value.
• Drive end-to-end delivery planning across engineering, data, design, marketing, legal, and vendor teams.
• Establish and manage program governance rituals—weekly checkpoints, risk reviews, dependency dashboards, and executive readouts.
• Monitor key KPIs (conversion, CSAT, LTV, engagement) to inform roadmap decisions and optimization.
• Serve as the primary point of contact for program updates to leadership, cross-functional partners, and external vendors.
• Serve as an internal evangelist for AEP and omnichannel personalization, increasing awareness and adoption across teams.
• Collaborate closely with analytics, data engineering, and machine learning teams to enable real-time insights and personalization use cases.

Requirements

• 7+ years of product management experience, ideally in personalization, customer data platforms, or related MarTech functions.
• Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Journey Optimizer, Target, Customer Journey Analytics, or related components.
• Strong program management foundation—roadmapping, dependency management, risk mitigation, cross-team leadership.
• Strong understanding of modern web technologies, APIs, content management systems, and data pipelines.
• Experience writing technical user stories and working with engineering teams in an Agile environment.
• Ability to simplify complexity and communicate clearly across business and technical audiences.
• Analytical mindset with comfort interpreting data and using it to guide decision-making.
• A passion for building digital experiences that feel intuitive, relevant, and real-time.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.