Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.

Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports, iGaming or entertainment is a plus.
Creative Campaign Thinking: A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
Media-Savvy Communication: Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Digital PR Specialist

Key skills