Develop and articulate a vision and strategy to enhance the performance of the Credible.com’s personal loans content
Manage content workflow based on an understanding of production timelines
Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs
Pair keyword research with business data to inform recommendations
Craft and test SEO hypotheses
Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads
Perform regular SEO audits and optimizing exercises
Consult and provide recommendations to an array of different internal teams
Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times
Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages
Monitor organic search performance of top competitors' sites in our verticals.
Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts
Stay up to date on industry trends and continually expand SEO knowledge

3+ years of experience working in SEO, digital content, and/or marketing with proven results
Ability to strategize, plan, implement and monitor multiple projects independently
Experience quantifying the impact of your SEO recommendations, both before and after implementation
Experience with SEO software (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc)
Resourcefulness to research and seek out relevant information when needed
Experience writing content briefs and technical briefs for content production and technical projects
Excellent communication and interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives
Possess a problem-solving, detail-oriented and analytical mindset
Ability to inspect HTML and explain its impact to SEO
Strong command of the English language, including spelling and rules of composition and grammar
Superior attention to detail, organization and strong project management skills
Experience managing hundreds of pages or more at a minimum
Experience working within WordPress and other content management systems
Bachelor’s degree in marketing, business, journalism, communications, information technology or a related field preferred

SEO Lead, Student Loans

Key skills