Identify and develop new product and market opportunities
Manage the complete product lifecycle process, alongside the Vice President/ Director from concept to delivery
Closely collaborate, work and lead cross-functional teams and business groups, such as engineering, manufacturing and finance to drive and develop new products that meet company objectives
Work in tandem with the brand marketing and channel teams to develop product launch programs and marketing strategies to drive customer demand
Develop and implement relevant marketing collateral, point-of-purchase displays, advertising materials and web content to promote your managed product portfolio
Conduct end-user and competitive market research to define, develop and deliver industry leading products to the market
Maintain an awareness of trends in the industry and develop a deep understanding of the end users of their product line to incorporate these insights into successful new product launches

BS or BA in Marketing, Business Administration, Finance, Engineering, or related field required
5+ years related product management and marketing experience
Engineering or technical background preferred but not required
Strong oral and written communication skills are required; must be able to present data and conclusions in an organized manner
Creative thinking / problem solving skills
Strong project management skills
Ability to work effectively across functions and lead teams

Senior Product Manager

Key skills