Own the vision, strategy, and execution of a unified CRM platform spanning several Salesforce products
Synthesize inputs from Sales, Marketing, Media, Operations, Data, and Engineering stakeholders to define features, prioritize work, and deliver against a strategic roadmap
Guide a Salesforce development team toward the highest-value outcomes
Maintain core platform enhancements while also driving innovative improvements—such as leveraging AI and automation to enhance media planning, forecasting, and sales effectiveness
Build trusted relationships across stakeholder groups
Act as a clear translator between business needs and technical execution
Champion adoption through clear communication, education, and continuous feedback loops
Requirements
An advanced understanding of Product Management
Experience in Advertising or Marketing Technology
Experience evaluating value in complex situations
Proficiency in handling multiple dependency teams
Strong product and technology knowledge
Experience working with tools such as: Salesforce Sales Cloud, Revenue Cloud, Marketing Cloud, Data Cloud, etc.; Google Ad Manager, Criteo, The Trade Desk, Meta Ads, etc.
Effective in working with large stakeholder groups and multiple downstream dependency groups
Adept at working on high visibility and high use products
Advanced knowledge and application of human-centered design practices
Understanding of a product lifecycle
Understanding of the software development lifecycle
Ability to balance business objectives & customer needs
Success in defining a cohesive product vision, strategies and roadmap
Ability to speak to and application of complex product concepts
Advanced go-to-market strategies resulting in successful product launches
Customer-centric view into developing great product experiences and the ability to advocate on a customer’s behalf
Use of market data, customer needs and innovative thinking to remain competitive in the domain
Intermediate understanding of Scrum and application in a Product Management role
Effective facilitation, relationship building and collaboration skills to drive alignment across organizational peers and stakeholder groups
Proven ability to influence cross-functional teams and leadership stakeholders without formal authority
Agility to move between product domains or portfolios as business needs arise
Advanced written and verbal communication skills
Curious attitude and desire to learn
Ability to know when to pivot or persevere based on data and learnings