Develop and execute audience growth strategies across newsletters, websites, events, and social platforms
Own subscriber growth for email newsletters and other owned channels
Optimize SEO, social distribution, and referral strategies to expand reach in NY and PA
Identify and test new acquisition channels and partnerships
Help to launch new products (paid e-newsletter, custom podcasts, breakfast club, etc.)
Increase repeat visitation, time spent, and newsletter engagement
Support event audience growth through targeted promotions and segmentation
Track and analyze audience metrics, including traffic, subscriptions, open rates, and conversions
Run A/B tests on headlines, send times, formats, and landing pages
Translate data insights into actionable recommendations
Work closely with editorial, events, sales, and marketing teams
Align audience development efforts with revenue and event growth goals
Manage audience tools, including email platforms, analytics, and CRM systems

3
6 years of experience in audience development, digital media, growth marketing, or analytics
Strong understanding of email newsletters, SEO, and social distribution
Experience using analytics tools (e.g., Google Analytics, email platforms, CRM systems)
Data-driven mindset with the ability to turn insights into action
Excellent communication and collaboration skills
Background in media or journalism organizations, specifically with government, policy, or public-sector audiences
Experience in promoting events or conferences
Ability to work across multiple geographic markets

Audience Development Manager

Key skills