Own and evolve Oura’s product visual language for illustration, photography, and iconography—defining principles, guardrails, and a quality bar that scales across the app.
Build and steward illustration systems (style rules, usage guidance, levels of abstraction, emotional tone, and governance) that stay cohesive as products and narratives evolve.
Set photography direction and curation standards for product surfaces: subject matter, composition, lighting, tone, and sourcing—ensuring imagery feels human, contemporary, and trustworthy.
Partner closely with Product Design and Design Systems to ensure icons and illustrative assets support clarity, accessibility, and conceptual correctness in UI.
Develop clear creative briefs, references, and review rituals that help internal teams and external partners deliver consistent work with minimal iteration.
Operate with a freelance-first mindset: source, onboard, direct, and manage external talent; maintain organized handoffs; and keep quality high.
Advocate for human-made craft and responsible sourcing (illustration and photography), balancing speed with enduring quality.

10 years of experience with at least 5 demonstrating ability to act as a high-influence individual contributor (Staff/Principal-style): setting direction, aligning stakeholders, and making durable decisions without formal authority.
A portfolio demonstrating system-level thinking across illustration and photography (not just one-off executions)—including how you established principles, maintained cohesion, and evolved a style over time
Deep experience working with freelancers and external partners: sourcing talent, writing briefs, directing creative, managing feedback loops, and delivering on deadlines.
Strong taste and judgment across:
Illustration systems (primary)
Photography direction (secondary)
Iconography (supporting)
Fluency collaborating with Product Designers and understanding how visuals support clarity, accessibility, and trust in UI contexts.
Excellent communication skills: you can explain the “why” behind decisions and give feedback that is both rigorous and respectful.

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Amazing culture of collaborative and passionate coworkers

Staff Art Director – Product

Key skills