Lead two Ads Manager teams (Ads Enrichment and Ads Activation) comprising 15 engineers to deliver high-quality advertiser experiences across campaign management, optimization, reporting, onboarding, and brand presence.
Own strategy, roadmap, and execution for a broad portfolio of web-based products, balancing long-term bets with near-term impact and iterative delivery.
Partner with Product, Design, and sister engineering teams (e.g., Ads Data Pipelines, Ads Quality, Ads Formats) to align priorities across multiple ads pillars and ship cohesive end-to-end solutions.
Drive engineering excellence across code quality, testing, CI/CD, observability, and reliability; establish and meet SLAs and operational KPIs for advertiser-facing systems.
Recruit, develop, and retain top talent; set clear expectations, provide coaching and feedback, and build an inclusive, engaged team culture.
Collaborate with analytics and data engineering to ensure accurate, timely, and privacy-conscious reporting and measurement for advertisers.
Ensure compliance with security, privacy, and data governance standards while building scalable APIs and services that integrate with Instacart’s broader Ads ecosystem.
Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership, making data-informed decisions that drive outcomes for advertisers and Instacart.

8+ years of professional software engineering experience building and operating large-scale web applications or platforms.
3+ years of engineering management experience leading multiple teams or a team of 10+ engineers, including hiring, performance management, and career development.
Proven track record shipping B2B or enterprise self-serve products end-to-end (planning, execution, launch, iteration) in partnership with Product and Design.
Hands-on technical leadership with modern web stacks, including front-end frameworks (e.g., React or similar), backend services (e.g., Go, Java, Python, or similar), and data systems (relational and/or distributed stores, event pipelines).
Experience establishing reliability and quality guardrails (SLAs/SLOs, automated testing, CI/CD, monitoring/alerting) for customer-facing systems.
Demonstrated ability to align priorities and deliver results across 3+ cross-functional or partner engineering teams.
Excellent written and verbal communication skills for executive, technical, and non-technical audiences.
Bachelor’s degree in Computer Science, Engineering, or a related field; or equivalent practical experience.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
This role is eligible for a new hire equity grant as well as annual refresh grants.

Software Engineering Manager, Ads Manager

Key skills