Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win.
Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering.
Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit.
Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.

3-5 years of product marketing or relevant experience in B2B SaaS, ideally in e-commerce, martech or adtech.
Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and e-commerce leaders.
Understanding of modern consumer behavior, especially in the e-commerce industry.
Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
Excellent written and verbal communication.
Familiarity with our tools is ideal, but not required: Google Suite, Asana, Gemini, Confluence, Crayon, Pendo.
Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.

Product Marketing Manager

Key skills