About this role
Role Overview
- Redefine and lead the DevRel function as a systems-level discipline, evolving it from awareness and feedback into an entrepreneurial engine that solves developer problems at scale across the full DevRel lifecycle.
- Set strategy and direction for Vercel Labs, guiding teams that build, ship, and iterate on real-world projects to uncover friction, validate opportunities, and influence product direction.
- Operationalize agent-first developer advocacy, using agentic tools and workflows to scale technical content, examples, documentation, education, and outreach — including authoring content with agents and for agent consumers.
- Turn developer insight into durable product impact by establishing tight feedback loops with Product and Engineering and ensuring validated problems lead to shipped solutions.
- Define the technical and narrative standard for how Vercel demonstrates modern web and agent-native development through reference architectures, demos, benchmarks, and opinionated guidance.
- Measure and optimize DevRel impact, tying Labs output to developer activation, retention, expansion, and ecosystem growth rather than vanity metrics.
Requirements
- Experience leading a DevRel, Developer Advocacy, or equivalent technical program with ownership across strategy, execution, and measurable outcomes.
- Strong technical depth in modern web development and platform architecture, with the ability to guide teams building production-grade examples and systems.
- Demonstrated ability to act as an internal entrepreneur, taking ambiguous developer problems from discovery through validation to scalable solutions.
- Hands-on familiarity with agent-driven development, including LLMs, agent tooling, and emerging developer workflows, and a point of view on how these change the discipline of DevRel.
- Track record of influencing product direction through developer insight, prototypes, experiments, or direct contribution.
- Comfort operating in high-ambiguity environments, making tradeoffs and prioritization decisions based on leverage and impact.
Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow
- we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.