Senior Director, Strategic Marketing – Urology and Gynecology

Role Overview

• Maintain a comprehensive understanding of customer needs, market trends, competitive landscape, technology trends, identification and assessment of significant growth opportunities.
• Develop key strategies for global markets looking beyond the existing product portfolio.
• Support the Business Segment Leader to create the vision and mission and layout the overall Global Portfolio Strategy and Strategic 5-year plan to successfully achieve targets.
• Identify and execute market research activities to drive business portfolio decisions.
• Analyze market data in order to develop insights, identify trends, and establish a roadmap of actions to capitalize on identified opportunities.
• Prepare business case including technology assessment, target market assessment, financial modelling and related due diligence.
• Provide input on new product development, market/business intelligence and related stakeholder functions, providing voice-of-the-customer and expertise to drive decision making.
• Engage with Olympus R&D, Operations, and Manufacturing to coordinate global product road maps ensuring strategic fit, alignment and prioritization.
• Work with Medical Affairs and program teams, prioritize and lead market development and evidence generation efforts, including clinical and health economic studies.
• Work with Business Development, identify potential areas and companies for strategic partnership, distribution, or M&A activity.
• Work with the Global Marketing team in an effort to develop and effectively execute the strategy and prioritization for life cycle management and sustaining activities.
• Through extensive external research, lead the development of early stage business cases and project proposals as well as setting the direction for the Global Product Marketing team and R&D Discovery teams to ensure resource allocation is coordinated with business growth opportunities that aligned with the strategy.
• Work closely with the Global BI/MI team to ensure that the right market data and competitive landscape assessments are available for the segment specifically and that there is a plan to fill gaps for key areas of focus (product segments) in all key regions of existing business and planned expansion.

Requirements

• Bachelor's Degree in relevant field.
• Minimum of 10 years of experience in senior management levels in FDA regulated health care or medical device industries or in health care related consultancy.
• Experience in the medical devices market.
• Ability to travel domestically and internationally.
• Advanced degree/MBA is preferred.
• Experience in strategy management consulting or similar, highly preferred.
• Extensive experience in establishing and managing annual and long-term commercial business plans as a key leader with a strong preference in healthcare.
• Creative thinker and strategic planner with a profound commercial acumen related to the sales and marketing of medical devices.
• Good negotiating, problem solving and project management skills.
• Excellent written and oral communication and presentation skills.
• Adept at delivering appropriate messages to employees at all levels of the organization as well as to the senior management of healthcare facilities from physicians to administration.
• Skilled at customer relationship building and maintenance.
• Skilled at managing through influence.

Benefits

• Competitive salaries, annual bonus and 401(k)* with company match
• Comprehensive medical, dental, vision coverage effective on start date
• 24/7 Employee Assistance Program
• Free live and on-demand Wellbeing Programs
• Generous Paid Vacation and Sick Time
• Paid Parental Leave and Adoption Assistance*
• 12 Paid Holidays
• On-Site Child Daycare, Café, Fitness Center**