Director of Growth Marketing

Role Overview

• Lead paid media strategy and execution – owning paid channels, campaign builds, buying/bidding, optimization, and pacing
• Partner closely with Data, Finance, and Product teams to design, validate, and evolve measurement frameworks so that they make the most sense for our brands and the journeys our customers take to subscription.
• Define and drive key growth marketing objectives, including new subscriber acquisition, CAC, and LTV:CAC ratios
• Build infrastructure to enable defensible attribution, forecasting, and experimentation across channels to unlock new pockets of growth.
• Take a proactive approach to growth by translating performance insights into future strategies that drive incrementality
• Collaborate cross-functionally to align messaging and creative to our distinct brand promises, becoming part of a feedback loop to iterate on our brands

Requirements

• 7+ years of performance marketing or growth experience
• Demonstrated ability to drive meaningful business outcomes within subscription-based business models and the mobile app space.
• Experience building performance measurement frameworks and working with data/BI teams
• Comfort and confidence working hands-on in consumer-centric ad platforms while also managing strategy and team design.
• Analytical proficiency turning large data sets into actionable insights that turn into strategy and action

Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
• 401k: Up to a 4% match with immediate vesting
• Paid leave for all new parents
• Learning & Development stipend for employees
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
• Personal Time Off:
• 15 days for 0-1 years of employment
• 20 days 1-3 years of employment
• Supportive and flexible working environment – work from anywhere!