Act as the guardian and primary architect of the Suki brand voice. You will refine, expand, and enforce Tone of Voice (TOV) guidelines to ensure consistency across all touchpoints.
Partner with the Head of Creative and design counterparts to develop copy strategies that align with broader marketing goals.
Maintain and update the brand style guide, creating clear frameworks for how Suki speaks to different audiences.
Concept and write compelling copy for integrated 360° marketing campaigns, including taglines, manifestos, video scripts, and OOH (Out of Home) advertising.
Write clear, conversion-focused copy for the Suki website, landing pages, and product interfaces (UX writing), ensuring SEO best practices are met without sacrificing personality.
Develop engaging captions, scripts for short-form video, and asset copy for LinkedIn, YouTube and other platforms.
Write copy for paid ads (social and search) that drives clicks and conversions.
Collaborate closely with designers, product marketers, and social media managers to ensure visual and verbal elements work in harmony.
Translate complex product features into simple, human-centric benefits.
Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.

3-5+ years of experience as a copywriter in an agency or in-house creative team.
A strong portfolio demonstrating a range of work—from social headlines to long-form storytelling and brand strategy work.
You understand why you are writing what you are writing. You can explain the strategy behind your creative choices.
Impeccable command of the English language, with a sharp eye for proofreading and editing.
The ability to toggle between different tones (e.g., educational vs. promotional) while maintaining the core Suki personality.
Proficiency in collaborative tools (Figma, Asana, Google Suite).

Copywriter

Key skills