Product Manager – Private Label

Role Overview

• Develop and execute category strategies for Benco Dental and ValuLine private-label products aligned with company growth and profitability goals.
• Identify new product opportunities based on customer needs, sales feedback, market trends, and competitive analysis.
• Build and maintain product roadmaps and lifecycle plans, including product launches, enhancements, and rationalization.
• Monitor product performance and recommend actions to improve revenue, margin, and market adoption.
• Lead end-to-end product development from ideation through commercialization and post-launch optimization.
• Define product requirements, specifications, positioning, and pricing strategies.
• Coordinate packaging, branding, labeling, and product documentation in partnership with Marketing and Regulatory teams.
• Support go-to-market planning, sales enablement materials, and internal training.
• Ensure compliance with applicable regulatory, safety, and quality standards.
• Identify, evaluate, and onboard manufacturing partners and suppliers for private-label programs.
• Negotiate pricing, supply agreements, MOQs, and contractual terms in collaboration with Supply Chain and Finance.
• Manage vendor relationships to ensure product quality, on-time delivery, and cost stability.
• Serve as the primary liaison between internal teams and external partners for assigned product categories.
• Collaborate with Sales, Marketing, Operations, Quality, Finance, and Customer Service to execute product initiatives.
• Develop business cases and financial models to support new product investments.
• Monitor KPIs including revenue, margin, inventory performance, and adoption rates.
• Represent the voice of the customer throughout product development and lifecycle management.

Requirements

• Bachelors degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.
• 1-3+ years of product management, category management, sourcing, or related experience.
• Experience with private-label, healthcare, dental, medical, or consumable products preferred.
• Demonstrated success managing cross-functional projects and product launches.
• Strong analytical and financial acumen.
• Vendor negotiation and sourcing experience.
• Project management and organizational skills.
• Ability to influence cross-functional teams without direct authority.
• Effective communication and presentation skills.
• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

Benefits

• Excellent Compensation Packages
• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package, Paid Time Off Program, and Profit Sharing
• Hybrid Work Environment
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion