Assist in developing product positioning and messaging that differentiates our solutions in the market, utilizing your knowledge of buyer personas, the problems they face, the benefits our products provide, and why our products matter
Be a content contributor, spokesperson and thought leader. Help to generate awareness and create demand for Entersekt solutions through modern, digital marketing channels as well as in-person events.
Communicate the value proposition of the products to the sales team and assist with product and messaging training and tools to use in the sales process. These tools may include PowerPoint presentations, videos, infographics, brochures, competitor cheat sheets, and customer success stories.
Plan and coordinate the launch of new products and releases (upgrades), and manage the cross-functional implementation of the plans.
Have a constant understanding of market trends and dynamics. Be the expert on our buyers, how they buy, and what their buying criteria are; be the expert on our competition and how to differentiate ourselves from them.
Advise the marketing team on the campaign topics needed to educate our customers and assist in providing quality content to support these campaigns such as whitepapers, eBooks, blog posts, and webinars.
Work closely with product management to define, track and manage solution pricing and packaging, ensuring sales has what is required for net new, upsell, cross sell and renewal sales.

A minimum of a bachelor’s degree in business, marketing, or other related field
Proven experience in product marketing, content marketing, digital marketing, and GTM strategy.
Excellent writing and presentation communication skills
8+ years’ SaaS product marketing experience with at least 3 years in payments, fraud or security
Domain experience in financial services digital banking, payments, fraud management and 3D-Secure highly preferred
Advanced experience with Microsoft PowerPoint
Experience with HubSpot and Salesforce preferred
A demonstrated ability to cultivate and manage positive and successful client relationships, including at a senior level
Excellent people and management skills as you will need to interact with colleagues, cross-functional teams, and third parties
A relevant technical background
A commercially oriented outlook

Senior Director, Product Marketing – Banking & Payment Fraud Management

Key skills