Own GTM Engineering initiatives from conception to delivery
Identify, scope, and prioritize GTM Engineering opportunities with Sales, Marketing, and RevOps leadership.
Translate business needs into clear technical requirements and delivery plans.
Run GTM Engineering like product releases: design, build, QA, launch, measure, iterate.
Build scalable automations and workflows across the GTM stack
Build and maintain Clay workflows for enrichment, routing, segmentation, scoring, and trigger-based actions.
Automate manual tasks that slow down revenue teams (research, list building, enrichment, lead management, CRM hygiene).
Implement workflow orchestration across systems (Salesforce + intent tools + conversation intelligence + engagement tools).
Create and operationalize an intent/signals engine
Combine multiple signal sources into composite scoring models and actionable triggers (fit + intent + engagement + timing).
Design automation logic that avoids “single-signal spam” and instead prioritizes high-quality, high-confidence actions.
Improve speed-to-lead and account prioritization through reliable signal-based orchestration.
Oversee cross-functional execution (and potentially people/vendors)
Coordinate stakeholders across Sales, Marketing, RevOps, Enablement, and Data/Engineering.
Manage project timelines, risks, dependencies, and stakeholder communication.
Potentially manage junior GTM Engineers and/or third-party partners with clear delivery standards.

4–8+ years of experience in GTM systems, RevOps/Sales Ops/Marketing Ops, growth operations, automation engineering, or similar.
Demonstrated ability to build automations and integrations across a GTM tech stack (CRM + enrichment + intent + engagement + analytics).
Solid hands-on experience with Salesforce (data model awareness, workflow automation patterns, QA, hygiene practices).
Experience building and operationalizing Clay workflows (or equivalent enrichment/orchestration tools).
Excellent technical fluency: APIs/webhooks, data flows, automation logic, troubleshooting, and systems thinking.
Sound project management skills: planning, prioritization, stakeholder alignment, and execution.
Ability to communicate technical topics clearly to non-technical audiences.

GTM Engineer

Key skills