About this role

Define and execute personalization and engagement strategies across multiple digital experiences.
Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
Use analytics and experimentation to measure campaign impact and optimize performance.

5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
Experience with cross-channel digital products (web, app, dashboards).
Strong analytical skills and comfort with experimentation and data-driven decisions.
Experience collaborating with platform/engineering teams to implement personalization solutions.
Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

Personalization & Engagement Product Manager

Key skills