Define market narrative: Own and refine product positioning, messaging frameworks, and differentiated value propositions that resonate with CISOs, security practitioners, and business leaders alike.
Lead Go-to-Market (GTM): Drive comprehensive GTM strategies for product launches and feature releases, orchestrating cross-functional teams (product, sales, customer success, demand gen, PR) to maximize adoption and pipeline impact.
Create high-impact content: Rapidly develop compelling assets including pitch decks, one-pagers, whitepapers, competitive battlecards, ROI calculators, blogs, and customer case studies that translate complex technical concepts into clear, persuasive stories.
Enable sales & partners: Build and deliver training, playbooks, and enablement collateral that equip sales and channel teams to confidently position against competitors, handle objections, and accelerate deal velocity.
Be the external voice: Represent the company with customers, prospects, analysts, and at industry events acting as a thought leader and evangelist for our vision of securing modern enterprises.
Stay ahead of the market: Continuously analyze industry trends, buyer behavior, and the competitive landscape, feeding insights back into product strategy and marketing campaigns to ensure we stay differentiated and relevant.
Champion the customer: Capture and amplify customer success stories, use cases, and testimonials to drive advocacy and build credibility in the market.

6-8+ years of B2B product marketing experience with a proven track record in cybersecurity or enterprise software
Strong domain expertise in security technologies and buyer personas (CISO, SecOps, etc)
Startup experience with a player/coach mindset, thriving in ambiguity and fast-paced environments
Demonstrated ability to collaborate cross-functionally with product, sales, marketing, and customer success
Exceptional communication and storytelling skills, with polished presentation ability for both technical and executive audiences
Proven track record of producing high-quality content quickly while maintaining accuracy and creativity
Flexibility to collaborate effectively across U.S. and Israeli time zones

Director of Product Marketing

Key skills